THE JOURNAL

Field notes from fifty years of opening doors.

Slow essays on buying, selling, and settling into Southern Arizona — written between showings, signings, and long drives down Continental Road.

In this issue

  • The first ten days on market

  • A buyer's quiet checklist

  • Green Valley vs. Sahuarita

  • On editorial photography

Before You Move to Arizona, Test the Location Before You Buy

Before You Move to Arizona, Test the Location Before You Buy

Before You Move to Arizona, Test the Location Before You BuyMartha Viera Parsons
Published on: 23/09/2026

Relocating to Southern Arizona? Discover essential tips for choosing the right community, testing your daily routine, and navigating insurance before you buy.

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Why So Many Retirees Consider Southern Arizona

Why So Many Retirees Consider Southern Arizona

Why So Many Retirees Consider Southern ArizonaMartha Viera Parsons
Published on: 06/08/2026

Considering a move to Southern Arizona? Discover the best retirement communities, outdoor lifestyle benefits, housing options, and tips for your relocation.

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Good Real Estate Decisions Start With Good Information

Good Real Estate Decisions Start With Good Information

Good Real Estate Decisions Start With Good InformationMartha Viera Parsons
Published on: 23/07/2026

Planning a move in Southern Arizona? Discover why understanding local market context, hidden costs, and community options is the key to real estate success.

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Martha Viera Parsons

Associate Broker · Realtor

"You're an MVP with me." — Personalized real estate care across Southern Arizona.

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